Your personality is your biggest asset. Your brand should use it.
For the founder who is serious about her business and ready for a brand that proves it.
Custom branding and websites for wellness founders, coaches, and makers who want a brand that's professional, polished, and full of personality.
Rose & Shine Creative is a female-led, Minneapolis-based brand identity and website design studio for wellness founders, coaches, and makers. I design brands built around who you actually are, weaving in custom illustration, hand-drawn patterns, and intentional color to create something that's completely yours. The result is a brand that feels professional, looks polished, and actually sounds like you.
A lot of brands look professional. A lot look fun. Finding one that's both is harder than it should be. I design brands that thread that needle, weaving illustration, pattern, and color into a brand system that's warm, refined, and built around your personality. Nothing overdesigned. Nothing generic. Just a brand that finally looks like you.
Where Personality Meets Polish
"Natalie has a very thorough and comprehensive approach to capturing the goal of the brand. She listens intently to understand the goal and mission of the company and works her magic with those goals in mind. With a unique approach of using mood boards, process of elimination, and feedback collection Natalie quickly made our idea a reality."
WHAT CLIENT's SAY
Joe McKowen
Founder of Alma Joe Candles
Jen Kozuch
Owner and Founder of Bliss Babysitters and Bliss Kids Club
" I have gotten so many compliments on the site and rebrand. I highly recommend Natalie if you are looking to change your current brand identity and website to something that is client friendly, easy to navigate and trendy fun!"
KIND WORDS
Winston W. Scales
Founder & Creative Director of Winston Studio
"Natalie is an exceptional graphic designer who brings both creativity and collaboration to every project. Having worked with her on multiple brand projects, I can attest to her reliability in delivering high-quality work and her genuine commitment to understanding each client’s vision."
KIND WORDS
"Natalie has been such a valuable design partner with her passion for beautiful, yet highly functional brands. Her ability to take an idea and flush it out with creative expertise, paired with strategic thinking is what keeps me coming back to her services.
I’m always impressed by her work, from start to finish."
Jill Hammel
Creative Director of JillSock Creative
KIND WORDS
oUR services & packages
brand & Website
Full Bloom
A complete brand identity built around your personality. Custom illustration, hand-drawn patterns, and a color story that makes your business impossible to forget.
signature Brand
Everything in the Signature Brand plus a custom Showit or Squarespace website built to match. Your brand and website working as one system, ready to attract the right clients.
Rose Blossom
I'm Natalie, the designer behind Rose & Shine Creative. I get genuinely excited by the founders I work with and take the time to really understand your business before I design a single thing. Once we get started, you can trust me to guide you through every step so you can stop thinking about your brand and get back to the work you actually love.
I'd love to get to know you.
